Roberta Scarpa

The Fashion Designer:
Creativity, Art
and Tradition

“Living in Venice, or simply visiting it, means falling in love with it and leaving no room in your heart for anything else.” Peggy Guggenheim

Roberta Scarpa, the “Moretti Lady”

They’ve renamed her “the Moretti Lady” for adopting the typical Venetian jewel as the icon of her style, ever inspired by the Serenissima.

Each collection takes us on a journey from the past – with the heritage of the Lagoon – to the present day, with  Roberta Scarpa’s use of techniques in creating the garments. The past becomes the future. Her objective: to dress the contemporary, dynamic woman – always on the move, and mentally alert.

Serenissima creativity

Roberta’s passion for Venice was born and developed from her first professional steps in the atelier of her milliner aunt, in Piazza San Marco. The impact of her daily surroundings was an emotion that she was determined to transmit, and to infuse into each of her creations. She would share it with every woman. Even down to the detail of the small, personalised “Moretto” button.

Technique, in style

In 1981, together with her husband Rinaldo Lorenzon, the stylist founded Dressing, on the banks of the river Sile. Water is another soothing, inspiring element she cannot do without.

In her dual role as entrepreneur and creative artist,  Roberta Scarpa designed her collection Le Bambole, overseeing the production of in-licensed lines commissioned to the family group by the most renowned international stylists, thus enabling her to further her expertise of materials  and technologies while fine-tuning her taste for experimentation.

From Murano to China

1986 saw the birth of the Roberta Scarpa collection, in which the stylist synthesized and enhanced her multi-faceted experiences. Her love of Venice engendered a research which, collection after collection,  has retraced the history of the Lagoon, from the shorthand of the Doge Steno, through the glass of Murano, to Peggy Guggenheim… Not to forget the symbols of the Serenissima: the Lion of San Marco, and above all the Moretto, the distinctive hallmark of Roberta’s imagery. Not mere philological references, but icons – revisited with the vision and touch of the stylist.